OPPO has named 17-year-old Spanish football talent Lamine Yamal as its global brand ambassador. As part of OPPO’s “Make Your Moment” campaign, Yamal aims to inspire young people worldwide to embrace the present, pursue their passions, and create extraordinary futures. Billy Zhang, OPPO’s President of Overseas Marketing, praised Yamal’s passion and determination, highlighting his focus on the present and dedication to his craft as an inspiration to youth globally.
OPPO Opens a New Chapter with Yamal
Since his international debut in 2023, Lamine Yamal has impressed football fans with his exceptional talent, humility, and maturity. Despite the demands of fame and a rigorous schedule, he remains committed to his studies and believes in staying focused on the present. His disciplined approach to overcoming challenges, including a recent injury, reflects his alignment with OPPO's "Make Your Moment" philosophy of authenticity and mindfulness.
OPPO views Yamal as a symbol of individuality and resilience, making him an ideal ambassador. This partnership strengthens OPPO’s connection with younger audiences and aligns with its history of blending sports and technology, including collaborations like the UEFA Champions League, to inspire fans worldwide.
Giving Back Through Football
Every time Yamal scores a goal, he celebrates with his signature “304” hand gesture, paying tribute to the post code of his hometown, Rocafonda. The simple but meaningful gesture reflects Yamal’s deep connection to his roots and serves as a source of pride and inspiration for aspiring young footballers who share his love for the game.
As OPPO global brand ambassador, Yamal will channel this same attitude into a series of football-related community initiatives designed to spread the “Make Your Moment” spirit to even more people. These efforts aim to support grassroots football development while supporting facilities upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy. Additionally, Yamal’s stunning images will be featured on OPPO’s AI Studio platform, giving fans the unique opportunity to “become Yamal’s teammate” and experience the passion and joy that football brings.
OPPO Refreshes Brand Amid Continuing Global Success
OPPO's new "Make Your Moment" slogan reflects its global expansion, with operations in over 70 countries, 300,000 retail spaces, and overseas shipments making up 60% of its total volume. The success of products like the acclaimed Find X8 series, known for its superior camera, gaming, and battery features, has fueled this growth.
Through partnerships like the UEFA Champions League, OPPO has fused advanced technology with the excitement of football, creating unique experiences for fans worldwide. The collaboration with Lamine Yamal strengthens this connection, celebrating youth and empowering them with technology and passion to seize opportunities and shine in their own way.
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