Samsung Electronics unveiled the Galaxy S25 Ultra, S25+, and S25, introducing groundbreaking AI capabilities for a more natural and context-aware user experience. The series features multimodal AI agents and a customized Snapdragon® 8 Elite Mobile Platform for Galaxy, delivering advanced on-device AI processing, enhanced camera capabilities, and a next-gen ProVisual Engine. According to TM Roh, President of Samsung’s Mobile eXperience Business, the Galaxy S25 series represents a transformative step toward AI-integrated devices that simplify interactions, enhance privacy, and redefine daily life.
Our Most Intuitive and Effortless Mobile Interactions Yet
The Galaxy S25 series, powered by One UI 7, serves as a personalized AI companion that prioritizes privacy while enhancing functionality. Developed with Google, it integrates AI deeply into Android, enabling natural interactions through multimodal AI agents that understand text, speech, images, and videos.
Key features include Google's upgraded "Circle to Search" for quick contextual actions, context-aware app suggestions for seamless transitions, and advanced natural language understanding for tasks like photo searches in Samsung Gallery or font adjustments in Settings. The Gemini assistant, activated via the side button, enables smooth interaction across Samsung, Google, and third-party apps like Spotify, allowing tasks such as adding a sports schedule to Samsung Calendar with a single command.
The Galaxy S25 expands its AI tools for communication, productivity, and creativity. It introduces Call Transcript summaries, Writing Assist for summarizing and formatting text, and Drawing Assist for combining sketches, text, or images to bring ideas to life effortlessly.
Hyper-personalised Experiences with Privacy Secured
The Galaxy S25 series combines advanced AI personalization with robust privacy and security features. Powered by the on-device Personal Data Engine, it safely analyzes user data to deliver tailored experiences, such as natural language photo searches in the Gallery or proactive suggestions via the Now Brief on the lock screen. All data remains private and secure within Knox Vault.
To address emerging threats, the Galaxy S25 introduces post-quantum cryptography, protecting personal data as quantum computing advances. One UI 7 enhances security with features like Maximum Restrictions settings, improved Theft Protection, and the Knox Matrix dashboard, enabling real-time monitoring of security across connected devices. This creates a powerful and secure AI-driven experience unique to Galaxy.
Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series is powered by the custom Snapdragon® 8 Elite for Galaxy, the most advanced processor ever in the Galaxy S series. It delivers significant performance improvements—40% in NPU, 37% in CPU, and 30% in GPU—enabling seamless on-device AI experiences, including tasks like Generative Edit that previously required cloud processing.
Co-developed by Samsung and Qualcomm, the chipset features enhanced AI image processing with ProScaler, offering a 40% boost in display image scaling quality. It also incorporates Samsung’s mobile Digital Natural Image engine (mDNIe) for improved display efficiency and performance.
Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapour chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25. Based on powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.
Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video pdroduction.
Portrait Studio has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds on Galaxy's "Essential Design," focusing on simplicity, impact, and emotion. The Galaxy S25 Ultra is the slimmest, lightest, and most durable S series yet, featuring a rounded edge for comfort and a refined aesthetic. It introduces a durable titanium frame and Corning® Gorilla® Armor 2, a unique glass-ceramic material with advanced drop protection, anti-reflective coating, and scratch resistance.
Sustainability is central to the series, with all devices using at least 50% recycled cobalt in their batteries. The Galaxy S25 is the first to feature batteries made from recycled cobalt sourced from old Galaxy devices or manufacturing waste. This commitment aligns with Samsung’s partnership efforts to recycle and reuse materials.
The series offers seven years of OS upgrades and security updates, ensuring long-term optimized performance. Samsung Care+ provides comprehensive coverage for accidental damage and repairs, while a flexible subscription model simplifies ownership and upgrades.
Additionally, Galaxy S25 users receive six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced includes premium AI tools, such as Gems (custom AI experts) and Deep Research (a personal AI research assistant). Regional availability details will follow.
Purchase your brand new Samsung Galaxy S25 Series Today!
From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today.
Participating Models | Storage | RRP (RM) | Colour Availability |
Galaxy S25 Ultra | 1TB | RM7,799 |
Online Exclusive:
|
Galaxy S25 Ultra | 512GB | RM6,599 | |
Galaxy S25 Ultra | 256GB | RM5,999 | |
Galaxy S25+ | 512GB | RM5,599 |
Online Exclusive:
|
Galaxy S25+ | 256GB | RM4,999 | |
Galaxy S25 | 512GB | RM4,599 | |
Galaxy S25 | 256GB | RM3,999 |
To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/
Comments