BYD’s premium sub-brand, DENZA, has officially entered the Malaysian market with the launch of its flagship model, the DENZA D9. Under the theme “Redefining Sophistication,” the brand blends luxury, advanced technology, and sustainability to elevate modern mobility. BYD aims to set new standards in the premium segment while promoting greener transportation solutions.
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, emphasized DENZA’s commitment to innovation and sustainability, expressing confidence in a strong reception from Malaysian consumers.
Originally established in 2010 as a joint venture between BYD and Mercedes-Benz, DENZA became a wholly-owned BYD subsidiary after restructuring in 2021 and 2024. The brand has gained global recognition, particularly with the success of the DENZA D9, a high-end MPV first introduced in 2022.
With a focus on innovation, luxury, and safety, DENZA offers premium SUVs, MPVs, and sedans, ensuring an exceptional driving experience. The DENZA D9 exemplifies this vision, providing a balance between business and personal needs while setting new benchmarks in premium mobility.
DENZA's Arrival Brings Leading Innovation to the Malaysian Market
DENZA is at the forefront of innovation in the premium electric MPV segment, integrating advanced technology to enhance performance and driving comfort. Its powerful e3 system features three electric motors, rear-wheel steering, Cell-to-Body (CTB) technology, and Vehicle Motion Control (VMC) for optimal handling in various conditions. The DiSus intelligent body control system, with DiSus-C active suspension and DiSus-A for dynamic adjustments, further refines stability, comfort, and off-road capabilities.
Committed to redefining sophistication, DENZA offers more than just a vehicle—it delivers a modern, luxurious lifestyle. Eagle Zhao, Managing Director of BYD Malaysia, highlighted DENZA’s mission to provide premium electric mobility options in Malaysia, with the DENZA D9 as the brand’s first all-electric MPV featuring cutting-edge technology and elegant design.
Strengthening its commitment to luxury, DENZA has partnered with French audio brand DEVIALET to create an immersive in-car experience. This collaboration, launched on March 22, 2023, reflects DENZA’s dedication to blending high-end technology with sensory refinement.
Looking ahead, DENZA plans to expand partnerships with premium brands, continuously pushing the boundaries of technology and luxury to deliver an unparalleled driving experience.
Providing Closer Services to Malaysian Consumers
The DENZA D9 will be available in Malaysia in three exterior colors—Arctic White, Cosmos Black, and Whale Sea Blue—paired with Beige or Brown interior options for a refined look.
It will come in two variants:
DENZA D9 Advanced (FWD) – RM 259,000
DENZA D9 Premium (AWD) – RM 309,000
The model includes comprehensive warranties, with coverage of up to 8 years or 160,000 km for the battery (SOH ≥70%), 8 years or 150,000 km for the drive motor and controller, and 6 years or 150,000 km for the vehicle.
Customers can experience the DENZA D9 at its launch event from February 21 to 23 at The Landing, KL Base. The event will feature test drives, a technology showcase, a VR showroom, and more. Visitors are encouraged to register in advance for a seamless experience.
Follow our official website and social media for latest updates on DENZA Malaysia
Website : https://www.denza.com/my
Instagram : denza_malaysia
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