realme has unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at MWC, realme has also teased about its upcoming IP collaborations.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Ambitious Goal: Doubling Global User Base in Three Years
realme will accelerate its market advancement starting in 2025, aiming to doubling its global user base and establishing a strong presence in the mid-to-high-end market in the next three years. To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme has unveiled the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide.
The GT Series, branded as the "Next-Level Performance Flagship with AI", offers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging, elevating user experiences to new heights. The Number Series, featuring “Midrange Performance Benchmark”, seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming. The C Series, positioned as “Better Tech for Youth”, delivers ultra-smooth and durable experiences unmatched in its price segment.
Reaffirming its commitment as an AI populariser, realme will continue to lead the trend of AI integration in smartphones, elevating mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI. Through its NEXT AI initiative, the brand focuses on providing advanced, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming. Over the next three years, realme plans to deliver 100 million AI smartphones globally. It also promises to provide the segment’s leading chipset experience and massive battery across all product lines, including GT Series, Number Series, C Series and more.
Understands Young Users Better: Thrilling Gaming Partnerships and IP Collaborations
Starting in 2025, realme is committed to becoming a tech brand that leads in performance, stands out in design, and understands young people better, with multiple impactful initiatives to be rolled out over a three-year period.
The brand is thrilled to announce partnerships with major mobile gaming companies to pioneer a new era of gaming in 2025, aspiring to empower young people to be authentic and fearless warriors. Joining forces with legendary titles like Mobile Legends: Bang Bang (MLBB), Free Fire, and Honor of Kings (HOK), these epic partnerships will feature electrifying event collaborations, IP co-branding, innovative technical integrations, exclusive product customisations and more.
As a driver of performance benchmark, realme will focus on three core areas of gaming innovations: delivering exceptional visuals with high frame rates, ensuring seamless connectivity with ultra-low latency, and crafting immersive, user-centric experiences.
In addition, realme will embark on highly-anticipated cross-industry collaborations with iconic IPs. This year, realme is poised to announce two exciting partnerships with leading entertainment and luxury IPs, culminating in the launch of exclusive limited-edition products that embody the spirit and creativity of these collaborations, setting new standards in the industry
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