LG Electronics unveiled its "Lifestyle Solution for Mobility" concept vehicle at CES 2025, showcasing the LG Mobility Experience (MX) platform. This innovative solution integrates LG's AI-powered smart home technologies into mobility spaces, creating a seamless connection between vehicles and the AI Home. The MX platform transforms the vehicle cabin into a versatile, modular environment, functioning as an extension of the home, a private media lounge, or a creative studio.
Designed to align with evolving customer preferences and automotive trends, the MX platform redefines vehicles as personalized lifestyle spaces. By combining cutting-edge appliances, AI technologies, and services, it delivers tailored experiences that prioritize comfort, convenience, and adaptability.
The MX platform introduces a dual-cabin design with a front driver’s cabin and a customizable rear experience space. The rear cabin can be tailored into multifunctional zones or hyper-personalized spaces, such as a creator studio, business lounge, or relaxation area. Its modular design allows users to equip the space with appliances to suit their needs, with LG planning to offer the platform as a subscription service for wider accessibility.
Powered by LG’s ThinQ ON AI solution, the MX platform lets users personalize in-vehicle conditions and access services like schedule management, information briefings, and integration with external providers for food orders, laundry, and hotel bookings.
At CES 2025, visitors can explore the “Lifestyle Solution for Mobility” experience, showcasing the platform’s versatility and highlighting LG’s cutting-edge appliances and IoT devices, offering a glimpse into the future of hybrid living and mobility solutions.
Lyu Jae-cheol, president of LG Home Appliance Solution Company, highlighted the MX platform as a pioneering "Space-as-an-Experience" concept, combining LG's expertise in appliances and AI Home technology to redefine mobility. He emphasized LG's commitment to its Zero Labor Home vision, aiming to seamlessly enhance customer experiences in every aspect of daily life.
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
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