LG Electronics is launching the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. Available in the U.S. starting this December, with other markets to follow, the innovative TV combines cutting-edge technology with groundbreaking design.
Showcased at CES 2024, the LG SIGNATURE OLED T features a self-lit screen that transitions seamlessly between transparent and opaque modes, offering a premium viewing experience while enhancing spatial freedom. Widely acclaimed, it earned a spot on TIME’s Best Inventions 2024 and received five CES 2024 Innovation Awards, including the prestigious Best of Innovation honor.
The LG SIGNATURE OLED T offers a transformative user experience with its ability to switch seamlessly between transparent and opaque modes at the touch of a button. In transparent mode, it delivers a futuristic visual experience, creating the illusion of content floating in mid-air while blending on-screen visuals with the surrounding environment for a mesmerizing effect.
The OLED T features innovative functionalities that enhance the value of its transparent design. The T-Objet mode serves as an Always-On-Display (AOD), turning the screen into a digital canvas to showcase artwork, photos, or videos in stunning clarity. The T-Bar provides a sleek ticker along the screen's edge, displaying real-time information like sports updates, IoT statuses, or weather forecasts while maintaining an uncluttered look. Additionally, the T-Home interface offers an intuitive dashboard for easy access to apps, settings, and services, elevating convenience and user engagement.
The LG SIGNATURE OLED T offers a remarkable 77-inch screen that enhances room space by providing a sense of openness. Its transparent design allows it to be centrally placed without being obtrusive, and it can be positioned in front of windows without obstructing light or views.
Combining a transparent 4K OLED screen with LG’s true wireless video and audio technology, the OLED T provides not only aesthetic appeal but also an immersive, cable-free entertainment experience. LG’s Zero Connect Box further elevates innovation by wirelessly transmitting video and audio without latency, supporting 4K at 120Hz with a variable refresh rate. Certified by NVIDIA G-SYNC® and AMD FreeSync Premium, it ensures smooth, lifelike gaming experiences.
Building on LG’s OLED legacy, the OLED T offers superior picture quality with vibrant, accurate colors and remarkable contrast. Powered by LG’s α (Alpha) 11 AI processor, it optimizes both picture and sound for unparalleled viewing and auditory experiences.
Park Hyoung-sei, president of LG’s Media Entertainment Solution Company, praised the OLED T as a user-focused innovation that combines OLED technology with transparent screens, wireless connectivity, and flexible design, reinforcing LG’s leadership in delivering cutting-edge TV advancements.
