HUAWEI and IACT College recently organised a successful field trip for photography class in the Klang Valley. HUAWEI, one of the spearhead in technology and smart devices and IACT College, part of the BAC Education Group and Malaysia's multi-award winning creative college marks a significant synergy between the two with this collaboration, utilising both HUAWEI's technology and IACT's education expertise.
The field trip starts at HUAWEI's headquarters where the students were introduced to the latest innovations before they were brought around several locations throughout the Klang Valley in order to practise their photography using the HUAWEI Pura 70 series.
With the HUAWEI Pura 70 series, the students from IACT College undergoing in the (Diploma in Mass Communication, Diploma In Graphic Design, Diploma in Broadcasting and Film, BA (Hons) Advertising and Design University of Sunderland (3+0) programmes) went on to capture stunning pictures, with each student presenting their respective creative prowess. Each pictures taken by the students are all contending in the HUAWEI XMAGE Awards 2024 campaign. Their work can be viewed HERE.
Mr. Victor Xu Jin Long, Country Director of Huawei Malaysia Consumer Business Group (BG) in Malaysia claims that he was thrilled with the creativity from the IACT students and hope that their latest innovation, the HUAWEI Pura 70 series, will be able to inspire youths to capture images of their own.
With the help of technology, students will no longer need to rely on just traditional methods and also be able to foster a connection between art and technology, something HUAWEI wishes to achieve.
The new HUAWEI Pura 70 series truly stands out as it features the revolutionary Ultra Lighting Camera system, incorporating the pioneering HUAWEI XD Motion Engine for capturing high-speed moments effortlessly. Additionally, it also comes with an innovative Ultra Lighting Pop-out Camera, housing a one-inch image sensor and the F2.1 aperture SuperMacro Telephoto Camera to deliver unparalleled image quality.
Ain'Syafiqah Rosdi, Lecturer, School of Digital Media and Production, IACT College stated that the collaboration with HUAWEI provided their students with an opportunity to both explore and further their creative potential. The features of the HUAWEI Pura 70 series to capture images with incredible detail and with clarity.
This collaboration also helps serve as a way to help promote the HUAWEI XMAGE Awards 2024 campaign – The Powerful Moments. The campaign hopes to be able to strengthen HUAWEI's presence in being able to present powerful and emotional photographic moments, with participants standing a chance to win up to 100 USD. New awards such as “Best of Pura Series” and “Best of Mate Series” have been created to encourage artists to explore diverse expressive forms and themes using Huawei’s flagship imaging capabilities.
For more information regarding Huawei’s latest collaboration or devices, check out HUAWEI Official Website, HUAWEI Official Facebook page or Instagram for Huawei's latest updates.
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