Honor of Kings Launches Green Activations to Drive Global Conservation Efforts Through Gaming!

TiMi Studio Group and Level Infinite have launched a global campaign through Honor of Kings to promote environmental conservation via gaming. As part of the 2025 Green Game Jam by Playing For The Planet (supported by UNEP), the initiative encourages players to earn in-game rewards that translate into real-world support for vital forest protection efforts.

Play, Learn, Protect: Gaming Meets Environmental Action

The Protect Nature, Protect All Life event, available until April 22, combines gameplay with expert-led environmental education. Players earn Forest Breath tokens by completing daily tasks, unlocking four chapters that explore diverse forest ecosystems and 18 species—including endangered ones—through interactive storytelling. As global participation increases, a shared progress bar fills. Once fully completed, Honor of Kings will retire verified carbon credits to support four real-world conservation projects. These four projects are: 

● Katingan Peatland Restoration and Conservation Project (Indonesia)

● Kuamut Rainforest Conservation Project (Malaysia)

● Rimba Raya Biodiversity Reserve Project (Indonesia)

● Brazilian Amazon APD Grouped Project (Brazil)

* The selection is based on the ratings from Sylvera, a global independent carbon credit rating agency, to ensure the quality and impact of the projects.

Earn a Legendary Skin for free and Honor Humanity's Bond with Nature

From April 10 to May 4, the Match for Green in-game event invites players to enjoy a stack-and-match mini-game. By completing missions, logging in daily, and sharing with friends, they can earn tokens to unlock the exclusive Legendary Skin, Sakeer – Verdant Serenity. This nature-themed skin features rich animations, skills, and voice lines that highlight the need to restore our connection with the environment.

A Collective Effort for a Sustainable Future

The campaign was made possible through Play for Good, a Tencent Games platform that transforms players’ in-game achievements into real-world acts of kindness. Both event components—Protect Nature, Protect All Life and Match for Green—are part of this year’s Green Game Jam, a global initiative by the Playing for the Planet Alliance, supported by UNEP, encouraging game studios to promote environmental awareness through gaming. To learn more please visit: Green Game Jam 2025.