Konami eFootball™ has announced its first partnership with the Football Association of Malaysia (FAM), bringing the Harimau Malaya into the digital football world. This collaboration merges traditional football with virtual experiences, offering innovative ways for Malaysian fans to engage with the game.
Official Inclusion of the Malaysian National Football Team in eFootball™
For the first time, the Malaysian National Football Team (Harimau Malaya) will appear in eFootball™, allowing fans to play as their national team and iconic local players. This milestone celebrates Malaysia’s footballing spirit and connects it with a global audience.
Exclusive Campaigns to Celebrate the Spirit of Malaysian Football
Konami and FAM will launch exclusive campaigns to engage Malaysia’s football community through eFootball™, featuring activations, competitions, and events that celebrate the nation’s football pride and passion.
Konami's Managing Director, Mr. Michio Takahashi, emphasized the company's commitment to offering innovative ways for fans to engage with eFootball™. He highlighted the significance of partnering with FAM and the iconic Harimau Malaya to celebrate Malaysian football's energy and provide eFootball™ players with a unique chance to represent the nation's pride on a global scale.
Konami eFootball™ has introduced a special EPIC-status card for Malaysian football legend Safee Sali, celebrating his contributions to the sport. This card, part of the Harimau Malaya Stars series, honors his legacy and highlights the partnership’s dedication to Malaysian football excellence.
Safee Sali also expressed his pride, encouraging Malaysians to play as national heroes like Arif Aiman, Dominic Tan, Paulo Josué, and himself, and to showcase the strength of Malaysian football to the world.
With this collaboration, Konami and FAM aim to inspire the next generation of football fans and players, celebrating Malaysia’s rich footballing tradition while introducing new ways to connect with the game.
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